With ABC’s Friday lineup in full force after a pre-emption for a Last Resort rerun last week, the network easily won the night in adults 18-49 to go 2-for-2 since the beginning of the season. (ABC and CBS finished tied in the demo last Friday). ABC was buoyed by Shark Tank (1.7/6 in adults 18-49), which rebounded after a Premiere Week dip, up 13% to rank as the top program of the night in 18-49. For the rest of the night, it was steady wins the race for ABC, as the network didn’t win another time period but its shows — What Would You Do? (1.4/5) and 20/20 (1.2/4) — stayed competitive to secure ABC’s nightly victory.
CBS’ once-formidable scripted Friday lineup is in desperate need of a tune-up. While its series finished 1-2-3 in total viewers to give the network a nightly win (8.2 million), in adults 18-49 they couldn’t crack the Top 4. Blue Bloods and CSI: NY (1.2/4) were tied with 20/20 for fifth, while freshman Made In Jersey (0.8/3) fell 27% from its underwhelming premiere last week to rank as the lowest-rated telecast on the Big 4 networks, behind repeats of The Voice and The X Factor. As much as I applaud CBS for not abandoning scripted programming on Friday, it seems like Undercover Boss may be joining the lineup soon.
NBC’s Grimm (1.6/5) held steady from last week to finish second behind Shark Tank and rank as the No. 1 scripted series of the night. Fox’s Fringe (1.0/3) was down a tenth from its final season premiere last Friday. The CW’s America’s Next Top Model (0.5/2) was flat.
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