It may be the DVR effect, impact of cable or the Internet, but it is kind of depressing seeing a whopping seven programs on the Big 4 broadcast networks post a 1 rating among adults 18-49 on Night 10 of the new season when viewer excitement is supposed to be still high.
Fox’s all-comedy Tuesday block continues to struggle. The addition of Raising Hope as 8 PM anchor didn’t help as the comedy opened its third season with a 1.7/5 among adults 18-49. That was down 45% from the series’ second season premiere behind New Girl last fall. It was also down 19% from Raising Hope‘s debut in the Tuesday 8 PM slot last spring when Fox tried out a two-hour comedy block. New Fox comedies, Ben And Kate (1.6/5) and The Mindy Project (1.9/5) both crumbled in Week 2, down 24% and 21%, respectively, from their modest premieres. The big dropoff for critical darling The Mindy Project is especially concerning as the show followed New Girl. In one of the brighter spots on last night’s ratings report, New Girl (2.8/7) matched its season premiere rating from last week, avoiding the proverbial “second-week slump.” Ben And Kate‘s dropoff mirrored that of its lead-in (down 25% from last week when Fox aired a new New Girl at 8 PM.)
Also sporting “ones” in front of their 18-49 ratings last night were NBC’s newly-picked up The New Normal (1.7/5) and veteran Parenthood, both sizable DVR gainers. With a Voice recap (2.9/9) instead of an original as a lead-in, fellow newly-renewed freshman comedy Go On (2.2/6) was down 19% from last week.
CBS’ drama lineup also was down from premiere week, led by NCIS (3.6/11), which was down 12% from last week’s season premiere but still packed massive audiences of 18.5 million. NCIS: LA (3.1/8, 14.9 million) was down 9% in the demo. The biggest dropoff was for newbie Vegas (2.1/6, 12.1 million), which was down 16% in 18-49 from its premiere last Tuesday.
A 2.1/5 demo rating for a flagship reality series is not usually a reason for celebration. But Dancing With The Stars will probably gladly take it as it marks an end (for now) to the franchise’s ratings free fall. Dancing‘s results show, which followed a recap (1.3/4), was even with last week. (It is still tied as the lowest-rated regular Dancing telecast ever.) It was followed by Private Practice (1.6/4), whose big DVR gains didn’t bring in more viewers to its regular telecast as the medical drama was down 16% from its lackluster season premiere last week.
Amidst all the declines, the CW had a solid first fall launch last night, with Hart Of Dixie (1.5 million, 0.8/3 in 18-34, 0.7/2 in 18-49) matching its season premiere last year, which had a Gossip Girl lead-in. In the anchor 8 PM slot this year, Hart of Dixie delivered its best 18-34 rating since February.
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