It was good news all around for ABC on Sunday. The only major broadcast network not to air live sports in primetime last night saw its entire scripted lineup post week-to-week ratings increases. Once Upon A Time (3.3/8) was up 10%. Revenge (2.8/6) was up a tenth for a second consecutive week, while rookie 666 Park Avenue reversed its downward ratings trend since the series premiere, up 20%. The only show in the negative column for ABC last night was America’s Funniest Home Videos (1.3/4), which was down a tenth facing an hour of NFL overrun on CBS.
That overrun, whose exact duration was 56 minutes, pushed the start of CBS’ primetime. That was bad news for East Coast fans of The Mentalist, which started a couple of minutes before 11 PM, and great news for Steven Spielberg and his upcoming film Lincoln. 60 Minutes, which aired a segment on Spielberg and his new movie, shot up 75% from last week to a 3.5/9 in adults 19-49 following the football overrun. The gains didn’t carry over to the 9 PM hour where The Amazing Race (2.3/5) was down 12% from last week. But at 10 PM, The Good Wife (1.9/5) is currently running up 12% from last week. Is the female-skewing drama better suited for 10 PM where it doesn’t have to face ABC’s similarly targeted Revenge?
NBC easily won the night with Sunday Night Football. The Pittsburgh Steelers-Cincinnati Bengals drew an 11.7 rating/18 share in the metered-market households. That is down 7% from last week but up 43% versus the year-ago Week 7 game (8.2/13 for Colts-Saints) and was the highest-rated Week 7 Sunday Night Football game that faced a Major League Baseball League Championship Series telecast and the second-highest Week 7 SNF game overall.
It’s been a very ho-hum National League Championship series for Fox, which appears poised to finish fourth last night as it’s trailing its Big 3 competitors by a wide margin in the fast nationals. On the bright side, the series went to a Game 7, giving Fox more valued major sports-event ad time. Unfortunately, that Game 7 will face Monday Night Football on ESPN tonight.
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