FremantleMedia Enterprises and Martha Stewart Living Omnimedia have entered a first-look agreement to develop television and digital video programming featuring the next generation of lifestyle talent across food, fashion, home, gardening and more, which will be produced under the Martha Stewart banner. MSLO has no such daily programs currently in production after Hallmark Channel last spring cancelled The Martha Stewart Show and opted not to order new episodes of the company-produced Emeril’s Table, Mad Hungry, Martha Bakes and Petkeeping. The company’s only new show is the weekly Martha Stewart’s Cooking School on PBS.
FME and MSLO will name a development executive to head their development. As part of the new programming agreement, FME and MSLO have also renewed their long-standing TV programming distribution deal outside of the U.S., with FME continuing to be the exclusive international distributor of MSLO current and library content, including The Martha Stewart Show and Martha Stewart’s Cooking School.
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