Unlike its corporate cousin, Viacom, CBS seems to have had no problem agreeing on a new retransmission deal with DirecTV. The companies vaguely refer to it as “long term” and didn’t disclose any terms — including whether it includes extensive rights for DirecTV to stream CBS’ programs to subscribers. But it covers all of the CBS owned and operated stations, Showtime, CBS Sports Network and Smithsonian Channel. The No. 1 satellite company, which has 19.9M U.S. subscribers, accounts for about 16.9% of the audience for the CBS-owned stations, according to SNL Kagan data. “DIRECTV clearly recognizes the value our stations and our cable channels bring to the audiences we share, and we have once again demonstrated how two great companies can come together to forge mutually beneficial free market agreements,” says CBS EVP Martin Franks. And DirecTV EVP Derek Chang says that the companies “both recognize the interests of our customers are best served when we can privately work together as true programming partners and responsibly work out an agreement that is fair for everyone.” Viacom’s channels went dark on DirecTV for about 10 days in July as the companies bickered over financial terms.
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