Machinima Prime, which targets young men who enjoy the culture of video games, scored with its new series The Controller: Medal Of Honor Warfighter in our rankings of Google-funded channels on YouTube for the week that ended September 26. Machinima was the third top gainer both in views (+495,928 to 1M) and in rank (up 16 slots to No. 18). The performance stood out in a relatively anemic week for YouTube’s channels with total views down 15% to 64M. The top 10 channels accounted for half of all views. There were three changes in that group with AwesomenessTV up nine spots to No. 5, Nuevon up three to No. 9, and Fuse up seven to No. 10. Losing their places in the top 10 were Motor Trend (down eight to No. 11), Noisey (down two to No. 12), and Mondo Media (down seven to No. 13).
The week’s biggest gainers measured by views were: Sourcefed (+1.4M to 4.8M), AwesomenessTV (+861,310 to 2.5M), Machinima Prime, Fuse (+439,846 to 1.9M), and Start (+312,758 to 414,221). Those rising most by rank were: Start (+35 to No. 38), Bowery Presents (+19 to No. 50), Machinima Prime, and a three-way tie — each rising 15 slots — between Car and Driver (to No. 25), Hello Style Channel (to No. 43) and Myish (to No. 35). Channels with the biggest drop in views: Vice (-4.1M to 2.3M), Motor Trend (-2.3M to 1.9M), Kick (-1.9M to 206,455), Mondo Media (-1.4M to 1.4M), and Everyday Health (-764,957 to 67,822). And biggest decliners by rank were: Everyday Health (-54 to No. 78), Kick (-42 to No. 53), CafeMom Studios (-19 to No. 82), Bammo (-18 to No. 66), and The Chopra Well (-15 to No. 67).
Blayze supplies the data for our tally with one exception: YouTube provides views for the shows it funds on Mondo Media. Channels highlighted in beige are the ones that were launched before Google introduced its original channels program in November. Here’s our latest ranking: