The Critics’ Choice Movie Awards are moving to the CW, leaving their long-time TV home VH1. The broadcast network will air the 18th Annual Critics’ Choice Movie Awards live from Barker Hangar in Santa Monica on Thursday, January 10, 2013, pre-empting its regular lineup. There had been speculation whether the Broadcast Film Critics Association would move up the date of its awards show in light of the Academy’s decision to shift its nominations day to January 10, but the organization is keeping its event put —  just aiming for more eyeballs by moving it from VH1 to the CW. (Though awards shows like the Critics’ Choice skew much older than the CW’s youthful audience, so the special will have to bring in new audiences.) ”The BFCA is thrilled that our awards show has an exciting new broadcast partner that reaches the same audience that most frequently goes to the movies and will most enjoy our glamorous Hollywood party,” said BFCA president Joey Berlin. “With our big event falling on the very day that Oscar nominations are announced, we know everyone is going to be watching our star-studded celebration of the biggest and best movies of the year.”

The CW has experimented with carrying awards shows, most notably the Daytime Emmys three years ago. Nominees for the 18th Annual Critics’ Choice Movie Awards will be announced Tuesday, December 11. The awards show will be produced by Bob Bain Prods. and Berlin Entertainment.