Crossan “Bo” Andersen joined the then-Video Software Dealers Association in 1995 and was elevated to president and CEO in 1999. During his tenure the trade group shifted from focusing on indie video rental stores to work encompassing major multi-line retailers, video specialty retailers, online video subscription services, video kiosk operators, video game retailers, and electronic sell-through and streaming retailers. Andersen spearheaded the 2006 merger of VSDA with the Interactive Entertainment Merchants Association, the trade association for video game retailers, which led to the creation of EMA.

The group has fought for industry rights to resell and rent home entertainment, protecting consumer privacy, and combated video piracy. Andersen was also instrumental in battling censorship of home entertainment products and oversaw the EMA’s involvement in legal challenges to state and local laws that attempted to restrict minors’ access to violent video games, which led to a Supreme Court ruling in favor of protecting games as free speech. “He has managed EMA with skill, integrity, and vision during a period of enormous transition in home entertainment, and all of us in the industry are beneficiaries of his efforts”, said EMA Board Chairman Bob Geistman. Andersen, who previously was anti-piracy legal director for the MPAA, steps down November 15. The board appointed EVP Mark Fisher to serve as interim president until a permanent successor is in place.