The name YouTube isn’t quite synonymous with online video the way, say, Band-Aid is to adhesive bandages. But it’s just a matter of time before that happens if a producer as big and popular as AOL decides it has to partner up with the Google-owned platform. The arrangement will provide YouTube with about 20,000 AOL videos — its entire library — on 22 new channels including TechCrunch, HuffPost Live, Moviefone, AOL On Style and AOL On Home. “AOL and YouTube are two of the biggest names in online video today, which makes this deal an important milestone, not just for us, but for the industry as a whole,” says AOL’s SVP of Video Ran Harnevo. AOL will sell ads for videos that run on YouTube, but share the revenues with Google.
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