Organizers said today that more than 120 companies looking to buy will attend the American Film Market for the first time, part of the more than 750 buying companies from 75 countries that have signed up for the annual confab set for October 31-November 7 in Santa Monica. Korea (25), China (13), and the U.S. (11) lead the way with the most newcomers, AFM Managing Director and Independent Film & Television Alliance EVP Jonathan Wolf said in a release. “We are seeing a shift in the way sub-distributors acquire film as they steadily rely less on local distributors and more on direct acquisitions”, he said. “We also expect a significant increase in buyers from China.” AFM expects 1500 reps from these companies at the market.

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