It’s especially helpful to have ties to pay TV, although tech execs once again dominated the top slots in Forbes’ latest list of the 400 richest people in America. Bill Gates is in first place with a net worth estimated at $66B. He’s followed by investor Warren Buffett ($46B) and Oracle CEO Larry Ellison ($41B). But Facebook‘s Mark Zuckerberg was the biggest loser, if the word can be applied to anyone on this list: With the recent decline in his company’s stock, his net worth fell $8.1B vs last year — the biggest drop on the Forbes list. He ended up this year at  No. 36 with $9.4B, tied with News Corp‘s Rupert Murdoch. The average person on the list had a net worth of $4.2B. That’s up from $3.8B last year, and is the highest the average has been for more than a decade.

As for media moguls, the leader is New York Mayor and Bloomberg LP founder Michael Bloomberg (No. 10, $25B). He’s followed by Anne Cox Chambers (No. 32, $10.7B), who made a fortune at Cox Enterprises. Other notables in the top 100 include: Murdoch (No. 36, $9.4B), Dish Network chairman Charlie Ergen (No. 39, $9B), David Geffen (No. 57, $5.6B), Liberty Media chairman John Malone (No. 57, $5.6B), and Viacom and CBS Chairman Sumner Redstone (No. 91, $4.1B). In the second 100 Forbes lists director George Lucas (No. 120, $3.3B), Steven Spielberg (No. 125, $3.2B), TV mogul Haim Saban (No. 128, $3.1B), Donald Trump (No. 128, $3.1B), Cablevision’s Charles Dolan and family (No. 132, $3.0B), casino mogul Kirk Kerkorian (No. 142, $2.9B), and Oprah Winfrey (No. 151, $2.7B). Others on the list include Mark Cuban (No. 206, $2.3B), a tie between banker Herbert Allen Jr. and family and Ted Turner (No. 239, $2.0B), and IAC/InterActiveCorp chief Barry Diller (No. 271, $1.8B).

(Photo: Getty Images)