The Democrats beat the Republican in the TV talk battle yesterday. President Obama and First Lady Michelle Obama’s first joint visit to The View pulled in 4.3 million viewers, the highest viewership the ABC daytime talk show has seen since President Obama appeared solo on the show May 15 and the second-highest it has drawn since May 2011. The show also had four-month highs in key demos: up 30% among total viewers and 34% in adults 18-49 season-to-date. Yesterday’s show garnered 1.1 million adults 18-49 and a 0.9 rating, 1.4 million viewers and a 1.2 rating in adults 25-54, 793,000 viewers and a 1.2 rating in women 18-49, and 1 million viewers and a 1.7 rating in women 25-54.
Meanwhile, in her first appearance on late-night TV, Ann Romney drew a 2.8 rating/7 share in the metered markets Tuesday on The Tonight Show With Jay Leno. The show featured Romney, Seth MacFarlane and singer Betty LaVette. First Lady Michelle Obama’s last appearance on Tonight on August 15 registered a 3.3/8, though that show featured newly crowned Olympics gymnastics champion Gabby Douglas. Michelle Obama’s first visit to The Tonight Show as First Lady was January 31; that show earned a 2.9/8 in the metered markets, comparable to Romney’s numbers.
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