Looks like the Republican won the Hispanic vote — at least on TV. By a sliver, Mitt Romney’s Wednesday appearance on Univision’s Meet The Candidates beat President Obama’s Thursday visit. Romney’s hourlong sitdown, moderated by Jorge Ramos and Maria Elena Salinas, pulled in an average of 2.8 million total viewers, which the president averaged 2.7 million total viewers. Among adults 18-49, Romney got 1.4 million while Obama got 1.3 million in the demo. In the 25-54 demo, the situation was reversed: Romney drew 1.3 million and Obama drew 1.4 million. Neither candidate did as well as the show regularly seen in that time slot, as the recently launched novella Armor Bravio pulls in 3.2 million total viewers. Still, Obama and Romney’s pre-taped appearances were tops in adults 18-49 in Houston, Phoenix and LA. The town hall visits — a first for the network by both sides in a general election — were organized after the Commission on Presidential Debates rejected Univision’s request for a fourth debate between the two aimed at Hispanic voters. About 9% of all voters are Hispanic, and they could be a significant bloc for November’s election in swing states like New Mexico, Arizona, Florida, Nevada, and Colorado.
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