The premiere of the newly-rechristened Live! With Kelly And Michael yesterday scored an impressive 3.9 household rating/13 share in the metered markets. The show, which introduced former NFL star Michael Strahan as Kelly Ripa’s new permanent co-host, was up 24% from last season’s season premiere. Live! equaled its second-highest rating since Regis Philbin’s departure, which scored a 7.3 household rating in November. It was the show’s highest rating in 9 years on the first Tuesday after Labor Day.
The only new syndicated talk show to premiere yesterday was NBCUniversal’s Steve Harvey. Going early worked, as the show posted a solid 1.5/4 in the metered market households. That was a 50% improvement of the time period vs last September and up 25% from its lead-in. Among women 18-49, Steve Harvey (0.9/5) was up 80% from last year. For comparison, the highest-profile new talk show last fall, Anderson, debuted with a 1.1 household rating and a 0.6 in Women 25-54 and proceeded to get a renewal. The other high-profile talk show newcomers this year, Katie, Jeff Probst and Ricki Lake, premiere next Monday.
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