The 2 million preorders for the new iPhone 5 is a record, Apple said today, doubling the 1 million preorders for iPhone 4S and 600,000 for iPhone 4. Analysts expected sales figures for the first 24 hours of the preorder window, which began at midnight PT on Friday, to be somewhere between 1.3 million-1.5 million. The new phone, unveiled during a presentation by Tim Cook on Wednesday, will officially be available September 21, but the company now says with the demand that some customers’ orders will be delayed into October. That news doesn’t seem to be affecting the stock price, which is up during trading today and flirting with a 52-week high as it nears $700 a share.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.