EXCLUSIVE: Fox went All In, handing a put pilot commitment to a single-camera comedy written by Allan Loeb, who is executive producing with his producing partner Ryan Reynolds. All In, from 20th Century Fox TV and Loeb and Reynolds’ studio-based DarkFire TV, is a character-driven comedy centering on Tommy Vigorish, a compulsive gambler trying to get back in the game with the help of his family… as long as that game does not involve the exchange of money. Reynolds and Loeb executive produce the project with DarkFire TV’s two other principals, Jonathon Komack Martin and Steven Pearl.

This marks the first live-action writing effort for Loeb since the launch of DarkFire TV last year. He is co-writing with Reynonds And Then There Was Gordon, an animated comedy in the works at Fox. Loeb, co-creator of the high-concept 2008 Fox drama New Amsterdam, had been focused largely on features for the past several years, before starting the TV company. His film credits include Wall Street: Money Never Sleeps, Just Go With It and Rock Of Ages. Outside of the 20th TV deal, DarkFire TV recently set up Between Park & Lex, a dramedy written by Maria Maggenti, at ABC. Loeb and Reynolds are with CAA.