After a successful six-week test on several Fox stations, the Fox TV Stations have picked up Bethenny — Bethenny Frankel’s daytime talk show produced by Ellen DeGeneres’ A Very Good Production and and Warner Bros’ Telepictures Prods. — for a 2013 launch. The company did not specify a launch date. There had been speculation that it may go for next fall, but there also had been an idea to try and keep the show’s momentum with an earlier return, as early as January. This marks a nice comeback for Bethenny, originally eyed for a fall 2012 launch, which was left for dead after it couldn’t land clearances in a crowded market last fall but was given a second chance on six Fox stations in the summer.
Hosted by Frankel and executive produced by Frankel and DeGeneres, Bethenny debuted in June 2012 for a six-week test on Fox-owned stations in New York, Los Angeles, Philadelphia, Dallas, Phoenix and Minneapolis. Across all six markets, the show improved on May 2012 time periods by +80% in women 25-54 and +100% in adults 25-54, and ranging from +22% in Philadelphia to a +100% in Dallas to a high of +250% in Los Angeles. After being sold to Fox Television Stations, Bethenny will now be offered to stations in remaining markets nationwide for a national syndication launch.
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