CBS is going vintage in its promo campaign for new 1960s drama Vegas. The network is launching a series of 1960s-style newsreels blending historical footage from the CBS archives and characters and scenes from the series. (Some of the historical footage will be set in Las Vegas, such as when Senator John F. Kennedy campaigned there — and the Rat Pack was appearing locally. Other archive footage will include national news, including the famous Kennedy/Nixon debate.) The actors who play the reporter and anchor in the debut reel (video below) will recur in the Facebook campaign. Vegas, which chronicles Las Vegas’ emergence as a gambling mecca and its takeover by the mob, stars Dennis Quaid, Michael Chiklis, Carrie-Anne Moss and Jason O’Mara.
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