UPDATE, 4:40 PM: It was close, but in the final numbers the second Monday of the XXX Summer Olympics (15.8/25) drew even with Beijing in ratings and actually got ahead of the 2008 Games in viewership. NBC’s 8-11:05 PM coverage ended up flat with the comparable night of the 2008 Beijing Summer Games (15.8/26). However, London was up over Beijing when it came to total viewership last night – by 1%. A total of 26.6 million viewers watched the Day 10 primetime broadcast last night. That’s up from the 25.99 million reported earlier in fast nationals. It is also up from the 26.4 million who watched the comparable night of the 2008 Beijing Summer Games and 2% higher than the comparable night for the 2004 Athens Summer Games. Monday was only the second night this Olympics that total viewership has been less than 30 million, with August 5’s coverage pulling in 28.0 million. On average, the first 11 nights of the London Games have been a real winner for NBC, garnering the network the highest average viewership and household ratings for any non-U.S. Summer Games since the Montreal Olympics of 1976. On average, over the first 10 days, the network has hit 10-year high ratings. Over on NBC Sports Network, Monday actually was a record breaking day.
The cable network, which has been showing Olympic events live throughout the London Games, had its most watched total day ever on Monday. Over 2.92 million watched Team USA Women’s soccer team’s victory over Canada on the cable network on Monday. Over 3.33 million saw Team USA Men’s basketball team’s tighter than expected victory over Argentina. On average, over the whole day, NBC Sports Network had 956,000 viewers on Day 10 of the 2012 Summer Games.
PREVIOUS, 8:52 AM: The second Monday of the XXX Summer Olympics (8.1/22) saw gymnast Gabby Douglas struggling on the uneven bars and, in fast nationals, it saw NBC’s primetime coverage down 24% from last week. That’s the lowest rating the London Games have had over the course of the events. Despite some American victories in women’s soccer and men’s basketball, plus cycling more track and field and a rescheduled sneak peek at J. J. Abrams’ Revolution, last night’s Games were down 2% from fast nationals from the second Monday of the 2008 Beijing Games. Compared to the final numbers from August 18, 2008, the fast nationals of last night’s Olympics, were down 9% from Beijing’s second Monday. NBC still won the night among Adults 18-49 and in terms of total viewers with 25.99 million watching. Besides the London Olympics, the only other new thing on TV last night was on ABC. First there was a two-hour Bachelor Pad (1.0/3) at 8 PM. Down 9%, it was a series low. Then it was over to The Glass House (0.6/2). The still legally challenged reality show was flat with last week, and tied for a season low. Otherwise CBS ran all repeats and Fox went for back-to-back Hell’s Kitchen (both 1.1/3) encores.
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