UPDATE: So what else is new? J-Lo over the years has disposed of more Hollywood agencies than boyfriends including CAA, ICM, Endeavor, and William Morris – sometimes more than once. So now she’s returned to CAA after a long absence. UTA helped start J-Lo in acting by putting her in Selena and Steven Soderbergh’s Out Of Sight. After leaving, she came back to UTA in 2008 to focus on restarting what was then her dormant acting career after she had twins. She is partnered on her production company Nuyorican with Simon Fields, while manager Benny Medina masterminded J-Lo’s comeback. The question now is, without the American Idol spotlight, will her career go dark again?
UTA didn’t handle her 8-month world tour which prevented her from signing on to more movie/TV projects. But it did rep Lopez for The Back-Up Plan and What To Expect When You’re Expecting which both underperformed at the box office, and in Taylor Hackford’s Parker coming out in 2013. UTA also helped put a lot of TV shows in development for Nuyorican. Oxygen just bought the pitch for a reality show centered around the dancers on her tour and her choreographer/boyfriend Casper Smart. There’s also one show on the air at Tru and another on Spike right now: Big Easy Justice and South Beach Tow. On the scripted side, UTA has put 10 projects in development including three current shows – one each at Fox, ABC Family, and MTV.
J-Lo left Idol because she wants to perform onstage and star in more movies. But, seriously, how in demand is yet another 42-year-old singer-actress given the reality of showbiz? It’s not like Lopez is hurting for money: Forbes magazine this year placed her #1 on its celebrity money-makers, pinpointing her earnings at $52 million through hit singles, increased album sales, that tour, TV and movies, endorsements, a clothing and lifestyle collection for Kohl’s, and an 18th scent to her fragrance line Glow.
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