Lionsgate announced today that the home entertainment release of the first installment of its blockbuster franchise The Hunger Games was also the largest digital and on demand launch in the Company’s history, generating the biggest first day sales of any title on Zune Video on Xbox, achieving more first day transactions on Comcast than any title in the past four years and generating record Lionsgate revenue on iTunes. It sold an estimated 3.8 million DVD and Blu-ray units in its first weekend of release, continuing the momentum it demonstrated in generating more than $407 million at the North American box office, the 13th highest grossing North American release of all time. Lionsgate EVP and General Manager of Home Entertainment Ron Schwartz said more than 1/3 of its first weekend units sold in the higher margin Blu-ray format, a remarkably high percentage. The first installment of The Hunger Games franchise has already grossed nearly $700 million at the box office worldwide.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.