Matt Hanna is joining G4 Media as Head of Original Programming. Starting today, he will lead development and production for the men-focused cable network, reporting to G4 general manager Adam Stotsky. “The network’s major commitment to new programming makes Matt’s leadership especially important,” Stotsky said. “His tremendous success with multi-genre programming, combined with his creative vision, will help as we expand our lineup of shows that appeal to men.”
G4 has been without a top programming executive since the end of February when new topper Stotsky reorganized the cable network’s executive team, leading to the departure of EVP Programming and Production John Rieber. Hanna comes to G4 from True Entertainment, where he was SVP of Development, guiding shows like Bravo’s The Real Housewives Of Atlanta and Platinum Hit, Logo’s The A-List, and Animal Planet’s Too Cute. Before that, he headed up the alternative department at BermanBraun, where he spearheaded NBC’s America’s Toughest Jobs and ABC’s Duel. He got his start in TV at VH1, where he developed and executive produced Celebrity Fit Club, The Fabulous Life and The World Series Of Pop Culture. G4 is coming off a solid early summer riding on the success of American Ninja Warrior.