Actually it’s just an “agreement in principle” that will keep Sinclair’s collection of network affiliates in 45 cities on the No. 2 satellite provider for two weeks. But Sinclair says today that it will “allow the parties to work toward a final agreement.” That should avert what was shaping up to be a bitter retransmission consent showdown. Earlier this week Dish SVP Dave Shull charged that Sinclair was “asking for more than any other station anywhere in the country,” adding that it “goes beyond pure corporate greed — it’s profoundly insensitive to the needs of the public.” Sinclair fired back that the fees it receives from Dish “are substantially lower than the amounts Dish is paying for other far less popular channels it carries.” It added that the negotiations “involve matters other than pricing” — noting that broadcasters are in court charging that Dish’s ad-zapping Hopper DVR infringes on their copyrights. Dish accounts for about 3.6M of the 27.2M homes that Sinclair reaches, according to SNL Kagan data.
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