It would have been a surprise if, with the start of the Summer Olympics in London, we didn’t see big numbers this week for Team USA — the U.S. Olympic Team’s official channel. And it earned its place on the winner’s platform in Deadline.com’s rankings of Google-funded YouTube channels for the week ending August 1. Team USA’s views soared 266% vs the previous week to 821,022, jumping it 27 slots to No. 26. The YouTube universe also had a strong week as total views in the channels we track rose 31% to 80.8M — the highest number yet in the 11 weeks we’ve been following their performance. The top 10 channels accounted for 58% of the views. There were two changes in the top group: Vice jumped 6 places to No. 9 and Noisey was +2 to No. 10. Everyday Health made room by dropping 10 slots to No. 19 while YOMYOMF was -4 to No. 14.
The biggest gainers measured by views include: SourceFed (+3.3M to 8.6M), Motor Trend (+3.0M to 5.1M), WWE Fan Nation (+1.9M to nearly 6.0M), The Warner Sound (+1.5M to 9.3M), and DanceOn (+1.1M to 3.2M). Making the biggest jumps in rank: Life and Times (+40 to No. 48), Team USA, Bleacher Report (+19 to No. 36), Official Comedy (+17 to No. 51), and tied at +16 were Clevver Style (to No. 49) and SB Nation (to No. 45). The biggest decliners by views: Spaces TV (-661,911 to 81,367), Bammo (-553,350 to 135,012), Everyday Health (-530,978 to 1.1M), My Damn Channel (-451,145 to 880,749), and Shut Up Cartoons (-328,233 to 2.4M). And those falling most by rank: Spaces TV (-55 to No. 75), Bammo (-39 to No. 63), Look (-26 to No. 85), 123 Uno Dos Tres (-25 to No. 64), and The Stylish (-24 to No. 95).
Watch on Deadline
VidStatsX supplies our data with one exception: YouTube provides views for the shows it funds on Mondo Media. Channels highlighted in beige are the ones that were launched before Google introduced its original channels program in November. Here’s our latest ranking:
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.