The exhibition chain has been receiving crisis management advice from Abernathy MacGregor Group, and continues to stick by its strategy of refusing to publicly discuss last month’s shootings at a Cinemark-owned theater in Aurora or the fallout from it. In a conference call with analysts this morning, CEO Tim Warner thanked officials and ordinary citizens who helped during and after the shootings — but said he wouldn’t discuss it further “out of respect to the victims and their families.” The company framed the issue the same way when it told analysts on the call to “please refrain from asking questions” about the matter. They followed instructions and didn’t inquire about one of the most important issues involving Cinemark and the exhibition industry. Separately, The Denver Post reported this morning that the chain declined to say whether there was an alarm that was disabled on the rear door that the accused shooter, James Holmes, used to enter the theater.
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