EXCLUSIVE: Universal‘s Ted will have a slow international rollout. But studios sources tell me that during just three days of previews in Australia its Seth MacFarlane-Mark Wahlberg comedy grossed an estimated $4.485 million at 199 locations (with only 2 day and 2 evening sessions at best). “This is off the charts and the biggest preview business Australia has ever seen,” the exec says. For context, Fox‘s Ice Age 4: Continental Divide is estimated to have grossed $4.85 in Australia for four days in official release at 280 locations. (Fox passed on Ted even though MacFarlane is BMOC at 20th TV and FBC.) Ted opens next weekend in Australia officially and Taiwan.
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