A slew of new specialty rollouts hit theaters over the weekend with mixed results. Indomina’s Sundance documentary The Imposter came in as the per-theatre-average winner, with a single location in New York. The Bart Layton-directed film grossed $20,643. “It’s a great opening weekend,” Indomina’s Rob Williams said this morning. “Stellar reviews and great public turnout shows us the film is really connecting.” Indomina will take the title to additional markets on July 27th. The Weinstein Company opened Swedish production Easy Money in two locations, averaging just under $12K. “We feel we’re off to a good start with Easy Money,” said TWC’s Head of Distribution Erik Lomis. “We had a 75% jump from Friday to Saturday, which proves there is great word of mouth on the film so we’re optimistic for our prospects heading into the expansion.” Cohen Media Group’s Farewell My Queen opened nicely in several locations, averaging just over $18K per site. The film directed by Benoît Jacquot has grossed over $72K.
Sundance Selects bowed its Michael Winterbottom feature Trishna in three theaters. The Toronto International Film Festival pickup averaged $10,200. By comparison, IFC opened Winterbottom’s previous feature The Trip last June in six locations, averaging just under $13K. The film went on to gross a little over $2M in the U.S.
Millennium Entertainment’s Red Lights starring Sigourney Weaver and Robert De Niro opened comparatively soft, averaging just over $5K from two locations. Distributor Millennium remains hopeful for the movie’s prospects across various distribution platforms. “This film was a great acquisition for us and we are expecting a long run throughout the summer into the fall,” said Millennium exec Andy Gruenberg. “We feel excited about using different, new and exciting, distribution angels that we can implement including Tugg and other fan based groups looking to host this thriller.”
Among holdovers, Magnolia’s The Magic Of Belle Isle added one theater in its second weekend, grossing $8K for a $1,600 average. Its debut weekend averaged $2,750 in four locations. Of note, Magnolia’s doc Jiro Dreams Of Sushi passed the $2.5 million cume mark over the weekend. Other second weekend holdovers, The Do-Deca-Pentathlon and China Heavyweight did not report figures Sunday morning. Nor did Strand Releasing report figures for its newcomer Ballplayer: Pelotero.
Continuing solidly in its expansion, Sundance and Cannes-winner Beasts Of The Southern Wild added 62 theaters in its third weekend, grossing just over $775K for a $9,571 average and driving the film well past the $1M cume mark. Last weekend, the Fox Searchlight feature averaged $19,673 in 19 theaters.
“The film performed well in all new markets we opened this weekend, and good word of mouth should propel the picture as we continue to increase the overall number of theaters,” commented Frank Rodrigues, SVP Domestic Distribution for Fox Searchlight. “We will open the film in 22 more new markets on July 20, and add additional theaters in existing markets.”
1. Farewell My Queen (Cohen Media Group) NEW [4 Theaters] Weekend $72,123, Average $18,007
2. Trishna (Sundance Selects) NEW [3 Theaters] Weekend $30,600, Average $10,200
3. Easy Money (The Weinstein Company) NEW [2 Theaters] Weekend $23,784, Average $11,892
4. The Imposter (Indomina) NEW [1 Theater] Weekend $20,643
5. Union Square (Dada Films) NEW [4 Theaters] Weekend $15K, Average $3,750
6. Red Lights (Millennium Entertainment) NEW [2 Theaters] Weekend $10,011, Average $5,006
Returning / 2nd Weekend
1. The Magic Of Belle Isle (Magnolia Pictures) Week 3 [5 Theaters] Weekend $8,000, Average $1,600, Cume $23,680
1. Moonrise Kingdom (Focus Features) Week 8 [924 Theaters] Weekend $3.661M, Average $3,963, Cume $32.426M
2. To Rome With Love (Sony Pictures Classics) Week 4 [744 Theaters] Weekend $2.539M, Average $3,413, Cume $8.657M
3. Beasts Of The Southern Wild (Fox Searchlight) Week 3 [81 Theaters] Weekend $775,290, Average $9,571, Cume $1.677M
4. The Best Exotic Marigold Hotel (Fox Searchlight) Week 11 [342 Theaters] Weekend $600K, Average $1,754, Cume $42.989M
5. The Intouchables (The Weinstein Company) Week 8 [83 Theaters] Weekend $354K, Average $4,265, Cume $3.579M
6. Safety Not Guaranteed (FilmDistrict) Week 6 [182 Theaters] Weekend $335K, Average $1,841, Cume $2.617M
7. Bernie (Millennium Entertainment) Week 12 [103 Theaters] Weekend $219K, Average $2,131, Cume $8.109M
8. Your Sister’s Sister (IFC Films) Week 5 [101 Theaters] Weekend $161K, Average $1,600, Cume $1.222M
9. Take This Waltz (Magnolia Pictures) Week 3 [47 Theaters] Weekend $150K Average $3,191, Cume $631,719
10. For Greater Glory (Arc Entertainment) Week 7 [42 Theaters] Weekend $53K, Average $1,262, Cume $5.493M
11. Neil Young Journeys (Sony Pictures Classics) Week 3 [9 Theaters] Weekend $18,390, Average $2,043, Cume $58,874
12. Jiro Dreams Of Sushi (Magnolia Pictures) Week 19 [6 Theaters] Weekend $8K, Average $1,333, Cume $2.516M
13. Dark Horse (Vitagraph Films) Week 6 [6 Theaters] Weekend $6K, Average $1K, Cume $85,536
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