Some interesting changes in Deadline’s second weekly rankings of YouTube‘s original channels, covering the week ending May 30. Music video channel The Warner Sound joined the top 10, rising 25 spots to No. 8 in weekly views — and The Pet Collective is knocking at the door, jumping 29 to No. 11. ENTV, from our parent company Penske Media, was up five to No. 3. Meanwhile, Motor Trend fell three spots to No. 6 and Wigs dropped out of the top 10, down seven to No. 13. Among other channels, we saw impressive jumps from The Thrash Lab (No. 50, +26), I Am Other (No. 37, +23), and Pop Spot (No. 54, +23). The biggest decliners include Hello Style Channel (No 45, -29), American Hipster (No. 79, -29), Be Fit (No. 57, -25), U Look Haute (No. 41, -24), and Kick (No. 44, -21).
Those following this closely should know that all of this week’s data comes from VidStatsX. We’ve also refined the way we define the channels represented on the list, and corrected some of the information we had about the start dates. This stuff is far more complicated than you can imagine. Channels highlighted in beige were launched after Google introduced its original channels program in November.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.