It seems we’re watching a lot more paid video content on our tablets and wireless phones and less on our personal computers these days. According to the J.D. Power and Associates 2012 U.S. Residential Pay-to-View study released today, 18% of customers use tablets for viewing paid video content. That’s up from 11% in 2011. Viewing by wireless phone customers is even higher _ up 16% this year from 14% in 2011. Overall, 29% of video service customers watch paid content on a handheld device. PC/Mac viewing of paid content has declined to 39% from 48% in 2011, according to the study.
“Customers are becoming more comfortable viewing their paid content on a smaller screen, such as a tablet or mobile phone,” Frank Perazzini, director of telecommunications at J.D. Power and Associates, said in a release. “The convenience of the device, as well as the availability of the content, has made it much easier to experience video on a variety of devices,” Perazzini said. “However, the desire to watch events and video content as it happens is still prevalent, as more than 50 percent of viewers watch live television programming.” The study also found that baby boomers are becoming more comfortable with paid video technology. 23% of customers view paid content on game consoles, while 29% view content on a handheld device.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.