Warner Bros’ daytime syndication hopeful Bethenny, starring reality star Bethenny Frankel, got off to an encouraging start for its six-week test run on Fox stations in six markets. In its first airing yesterday, the talk show averaged a 1.5/5 in the overnight metered households, up 36% from its lead-in in the six markets and improving its time periods by 88% vs. last year. In women 25-54, Bethenny was up 67% from its lead-in and 200% vs. last year. So far it has been the highest-rated daytime talker tested on the Fox stations. Not surprisingly, Bethenny performed best in New York, Frankel’s home market, where it scored a 1.9/7 on WNYW, finishing third in the 11 AM hour behind ABC’s The View and CBS’ The Price Is Right. The only market where Bethenny fell from its lead-in was Philadelphia, where it averaged a 1.8/7 in homes, down from Wendy‘s 2.5/9.
Bethenny, executive produced by Ellen DeGeneres, didn’t make the cut for a fall 2012 launch but got a second chance with a summer test on the Fox stations. In addition to solid ratings on Day 1, the show also made some news, with Private Practice star Kate Walsh confirming to Frankel our story that she is leaving the ABC show this coming season. Here is the video (after 1 min):
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