LOS GATOS, Calif., June 14, 2012 — Netflix Inc. (NASDAQ: NFLX) announced today Bill Holmes is being promoted to a new role as Chief Business Development Officer of the world’s leading Internet subscription service for enjoying movies and TV programs.

Holmes, who joined Netflix in 2008, has been serving as Vice President – Business Development, in charge of global partnerships across the consumer electronics, gaming, operator, service provider and retail markets. Under his leadership, Netflix has partnered with many of the world’s leading consumer electronics companies including Apple, LG, Microsoft, Nintendo, Samsung and Sony to create “Netflix Ready” devices for consumers to enjoy watching instantly a broad selection of great shows and movies whenever and however they want.

“Bill has helped make Netflix the killer app for the world’s leading electronics companies,” said Netflix Chief Executive Officer Reed Hastings. “In doing so, Netflix is now available on millions of devices and in over 25 million households in more than 50 countries.”

Prior to Netflix, Holmes was Vice President Business Development & Strategy at DivX Inc., where he led the company’s partnerships and joint marketing efforts with global consumer electronic brands and launched the successful “DivX Certified” program for digital TVs, smart phones, digital cameras and DVD players. Holmes was previously Senior Director, Product development for Digital Entertainment Solutions, Hollywood, where he directed the company’s digital media infrastructure, providing encoding, content management and networked media distribution for major entertainment studios. Holmes holds a BA in English from Trinity University.