LOS ANGELES – June 12, 2012 – PromaxBDA, the leading global association for marketing, promotion and design professionals in the entertainment industry, today announced that Joe Earley, President, Marketing and Communications, for the Fox Broadcasting Company, has been elected to serve as Co-Chairman of the PromaxBDA Board of Directors. The announcement was made today at PromaxBDA: The Conference 2012 in Los Angeles.
“Joe is an amazing, talented and strategic marketing executive and is recognized for his excellence in our business,” said Lisa Gregorian, Chief Marketing Officer, Warner Bros. Television Group and PromaxBDA board Co-Chair. “I am honored to have the opportunity to serve alongside of him as Co-Chair. We look forward to tapping into his incredible leadership and creative mind as our organization serves the global community for those engaged in marketing television and video content on all platforms during this exciting, yet challenging, time in our business.”
PromaxBDA Board Co-Chairs, Gregorian and Earley will lead the Board of Directors, the governing body of PromaxBDA that oversees the annual budget, strategic planning of conferences, awards and year-round member services, and the development of long-term goals and organizational direction.
“Joe is one of the most respected and admired industry executives with unparalleled expertise in strategic & creative marketing, publicity and social media,” said Jonathan Block-Verk, president and CEO of PromaxBDA International. “We’re thrilled that he is joining Lisa as Co-Chair and will bring the kind of innovative, thought leadership to help the organization further serve the global community.”
As President, Marketing and Communications, for the Fox Broadcasting Company, Joe Earley is responsible for all FOX marketing functions, including on-air and off-air promotion and advertising, national media, national promotions, content production and affiliate marketing. He also oversees all aspects of entertainment publicity, corporate communications and talent relations, as well as creative services, the company’s internal corporate marketing, promotion and special projects arm.
Mr. Earley was formerly the Executive Vice President of Marketing & Communications and has also held roles at FOX as Executive Vice President of Publicity, Corporate Communications and Creative Services; Senior Vice President, Publicity and Corporate Communications; and Vice President, Entertainment Publicity. He also spent several years as Director of Publicity after joining the network in 1994 as a Senior Publicist.
Before joining FOX, Mr. Earley spent several years in Media Relations at HBO. He began his entertainment career in production and development with producer Gale Anne Hurd.
In 2008, Broadcasting & Cable magazine honored Mr. Earley with the prestigious Brand Builders Award, and he was named to the PromaxBDA Board of Directors.