Fox, which kicked off this year’s dealmaking as the ratings leader among adults 18-49, did business for just under $2 billion, even with last year, selling about 80% of its ad inventory, also flat with last year. Its CPM increases were in the 8%-9% range.
NBC brought in $100 million more than last year to go up to $1.8 billion in volume, fueled mostly by The Voice, which is expanding to two cycles next season. CPMs increased between 6%-7%, with the network selling in the high-70% of its available ad inventory for next season.
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