Disney CEO Bob Iger and First Lady Michelle Obama are poised to make the announcement tomorrow that the company will stop accepting some unhealthy-food ads on its TV and radio shows and websites aimed at kids. Reuters reports Disney plans to cut ads during children’s programming for foods that fail to meet minimum nutrition requirements. If true, it’ll be more bad news for the sweets business, after New York Mayor Michael Bloomberg announced last week his plan to ban oversized soft drinks in the city — a plan frowned upon by the National Association of Theatre Owners owing to the possible impact on movie concession sales.
Disney's Kid Shows To Limit Junk-Food Ads: Reuters
What's Hot on Deadline
Imagine Sets Lin-Manuel Miranda's Helming Debut: 'Rent' Creator Jonathan Larson's 'Tick, Tick...Boom!'; 'Evan Hansen's Steven Levenson Scripting
'Code Black': Creator Michael Seitzman On Emotional Series Finale, His Idea For Season 4 & Hopes For Finding New Home
Disney-Fox: Post-Merger Executive Speculation Heats Up With Focus On Peter Rice & Dana Walden As Comcast Exits
Latest TV News
- ‘Van Helsing’ Trailer: Syfy Reveals First Bloody Action-Packed Look At Season 3 – Comic-Con
- ‘Better Call Saul’ Teases ‘Breaking Bad’ “Overlap” In Season 4 – Comic-Con
- Jaime King To Star In Netflix Zombie Series ‘Black Summer’ From ‘Z Nation’ Duo
- As Comcast Looks To Sky, Will Disney Keep Up The Fight?
- ‘The Walking Dead’ Creator Talks Andrew Lincoln’s Possible Exit
- Akiva Goldsman Returns To CAA