The wide-ranging pact means that, effective today, CNBC becomes the premier content provider for Yahoo Finance, and the two will collaborate on original video content that will roll out in the fall on both Yahoo and CNBC.com. Yahoo Finance’s journalists also will contribute to CNBC’s daily programming, though the operations will maintain separate editorial control. The deal brings together a combined audience of more than 40 million monthly online visitors and the 100 million households that get CNBC, the companies say. “Partnering with CNBC will allow Yahoo! Finance to expand its offerings instantly and enhance its position as the most viewed and utilized finance site in the world,” said Yahoo interim CEO Ross Levinsohn in a release announcing the partnership. “Together, we will deliver the most engaging, insightful and relevant premium and personalized real time experiences for viewers across screens.”
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