EXCLUSIVE: Liz Murdoch’s Shine America has signed with WME for representation in all areas, including scripted and unscripted TV and digital programming. This is the first time Shine America, recently formed by the merging of Shine’s three U.S. businesses — Shine Americas, Shine USA and Reveille — has had a formal agency representation. Informally, the company had already been in business with WME — the agency’s Ari Greenburg has handled Shine on the scripted since the departure of Reveille founder Ben Silverman. Additionally, WME sold the Reveille-produced Fox reality series MasterChef, co-produced by the company of Gordon Ramsay, who was a WME client at the time. Following a top-to-bottom restructuring over the past year, which saw Shine merge its US operations and bring in Carl Fennessy as CEO and Eden Gaha as president, Shine America has been ramping up its unscripted and scripted efforts. Season 3 of MasterChef premieres next week, and Oxygen recently announced a series order for the Shine America-produced reality series The Face starring Naomi Campbell. In addition to Shine, whose representation is non-exclusive, WME recently signed another U.S.-based division of a major British TV production company, ITV Studios America.
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