I don’t want to go overboard on American Idol predictions. But after reporting yesterday that online betting sites overwhelmingly see Phillip Phillips coming in first, I feel duty-bound to note that a firm that analyzes social media and Twitter traffic says today that Jessica Sanchez “is the safest pick to win.” From May 18-20, the 16-year-old averaged 61,489 daily mentions vs 38,372 for Phillips, according to General Sentiment. What’s more, it says, “Fans lauded Sanchez’s singing voice, while recent reports of Phillips’ kidney problems caused some concern.” Last year the firm correctly picked Scotty McCreery to win, but in 2010 it wrongly forecast that Crystal Bowersox would beat Lee DeWyze. The firm looked at the brands followed by 577,833 people who also follow Idol’s official Twitter handle. Disney, Starbucks, ESPN, Pixar, and Fox News led the list. Although Coca-Cola is one of Idol’s most ubiquitous sponsors, Pepsi had more overlaps with the show’s Twitter followers.
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