Robert Weiss has been named EQAL’s Chief Operating Officer by company co-founders Miles Beckett and Greg Goodfried. The move comes eight months after Weiss, previously CEO of media incubator Parkwood Media Ventures, joined the digital media company as Chief Content Officer. The multi-platform EQAL network, which includes sites by Jennifer Lopez, Lauren Conrad and The Hunger Games’ Elizabeth Banks, reaches more than 60 million consumers and generates billions of content impressions every month. Weiss will oversee EQAL Media Studios as well as the company’s business operations including media branding and social media strategy.