LONDON – 29 May 2012 – Dance Your A** Off, NBCUniversal’s energetic weight-loss dance challenge format, has been sold to Chinese broadcaster, ZheJiang Satellite TV. The show originally premiered on Oxygen in the US in 2009 and this is the format’s fourth version to air internationally. ZheJiang Satellite TV will produce 12 episodes of 越跳越漂亮 to air every Sunday at 10pm later this year.
Dance Your A** Off is an original weight loss show where men and women who struggle with their weight compete in a dance challenge in order to unleash their inner thin. The series has been a record-breaking programme on Oxygen since 2009. Danish and South African versions of the programme aired in 2010 and an Estonian version aired earlier this year. Dance is also under license in Italy and optioned in Germany.
Yvonne Pilkington, SVP Formats and Production, NBCUniversal International commented: “This great show is starting to punch above its weight internationally, with other commissions for the format to be announced in the coming weeks. This is also NBCUniversal’s second format deal in China with a Top 5 Satellite Network this year. Through the support of our local representative, Linfield Ng, China and the wider Asian region is becoming a very active market for us. Our mix of gameshow formats from dating to cookery to big production primetime shows offers Asian broadcasters a diverse menu of choices to fit their audiences.”
Mr Du Fang, TV Vice Controller of ZheJiang Satellite Channel added: “ZheJiang is excited to bring Dance to our audience. Not only is the format entertaining but there is also a positive message that will resonate with our viewers. NBCUniversal have been terrific partners in helping us adapt the show for the Chinese audience.”
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