The broadcast outlets are hiring additional reporters, creating special units to handle big stories, and developing sections at their Web sites to highlight the journalists’ work. “Investing in local, investigative reporting has been a priority,” says NBC Owned Television Stations President Valari Staab. “This continued emphasis on local reporting deepens our strong commitment to our communities.” The company says that stations in New York, Chicago, Philadelphia, Bay Area, Washington, Dallas-Fort Worth, and Connecticut already have dedicated sections on their Internet sites featuring investigative work. They’ll be added soon to NBC’s three other stations in Los Angeles, Miami, and San Diego. The sites feature documents, infographics, maps, and social media elements as well as TV news reports. Stations also have created partnerships with non-profit news organizations including Pro Publica and Voice of San Diego. Today’s announcement is consistent with NBCUniversal chief Steve Burke’s view that the stations need to be beefed up in order to be more competitive — suggesting that previous owner General Electric had cut costs too much.
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