Shares in the tiny Utah-based company are down about 12% in pre-market trading this morning after the network said it will cancel the show, which traces celebrities’ family roots. Ancestry.com’s prominent presence on WDYTYA, a partnership with NBC, contributed to a 42.6% spike in its online subscriptions, to 1.87M, in the two years since the show debuted. Ancestry.com CEO Tim Sullivan said in a statement that his company has “a great relationship with the show’s producers, Is or Isn’t Entertainment and Shed Media, and we look forward to exploring other avenues of distribution.” Ancestry.com warned investors in its quarterly earnings report filed this month at the SEC that if the show is cancelled “it could have a negative effect on our business and our stock price.”
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