Gersh has signed Will Lovelace and Dylan Southern, whose documentary Shut Up And Play The Hits premiered at Sundance and played SXSW and was subsequently acquired for distribution by Oscilloscope. The duo directs commercials and music videos under the name “thirtytwo,” with the UK company Pulse Films, and they have directed two documentaries.  The first was No Distance Left to Run, on the band Blur, and Shut Up and Play the Hits chronicled the breakup of LCD Soundsystem.  Oscilloscope is slated to release this summer.