Dirt! The Movie’ In China
Bill Benenson and Gene Rosow’s Dirt! The Movie — the story of Earth’s most valuable and underappreciated source of fertility — is one of only a pair American documentary films chosen for the Beijing International Film Festival. Benenson is attending with his wife and executive producer Laurie Benenson. The second edition of the festival opened Monday amid a movie industry boom in China with box office revenue totaling in excess of $2 billion for the first time in 2011, and China just overtook Japan to become the largest foreign market for American films, according to the MPAA.

Cinemark Promotes Steve Bunnell To SVP Global Content
Movie exhibitor Cinemark has promoted Steve Bunnell to SVP Global Content Programming. Bunnell, who joined the company in 2009 to oversee film buying in the U.S., will manage film buying and programming efforts for Cinemark’s U.S. and Latin American markets. Bunnell will be a key figure in Cinemark’s global ambitions as the “industry embraces digital technologies, satellite delivery and alternative content,” according to CEO Tim Warner. With 456 theaters and 5,152 screens in the U.S. and Latin America as of December 2011, Cinemark soon add 17 theaters in the U.S. and Internationally.

Italy’s Switchover Media Hires Fabrizio Salini, Former Fox Exec
Rome-based channel operator Switchover Media has appointed Fabrizio Salini to its board of directors and named him head of entertainment and factual channels. The former Fox Channels Italia exec will oversee two new free-to-air digital TV channels that will roll out over the next few months. The company presently operates free-to-air kids digital terrestrial networks, K2 and FRISBEE, and pay channel GXT, which targets young males. The entertainment channel, which will target an adult, female-skewed audience, will launch within the current fiscal year, and the factual channel will be male-oriented and will launch during the summer.