EXCLUSIVE: Comedy Central has put in development Bad Advice From My Brother, a half-hour comedy project based on Jordan Pope Roush’s blog of the same name. Roush will write the TV adaptation, which follows the adventures of two brothers: Jason, the older, not necessarily wiser brother who has spent most of his post-college life chasing women and the almighty dollar on Wall Street, and Ben, his younger brother who wants to follow in his footsteps. When Ben moves in, Jason sees this as an opportunity to reflect on his mistakes and steer Ben onto an opposite path. Unfortunately for Ben, Jason’s advice is usually bad and creates more problems than solutions.

The deal brings the project full circle. Roush originally intended to write Bad Advice, which is based on his relationship and experiences with his younger brother, as a spec TV pilot, but his digital media agents at UTA and his manager Trevor Engelson suggested that he instead write a blog, which would help him develop an audience, find his voice and make the property easier to sell. The blog, written from the point of view of the younger brother, launched in Fall 2010 with the following message on the masthead: “For 18 years my brother has given me shitty advice, and sometimes I’ve been dumb enough to take it. Now that I’m in college, it’s only getting worse. These are the daily emails and texts he sends me.” Blogs and Twitter feeds, once red-hot as source material for comedy series, most notably CBS’ $#*! My Dad Says, have cooled off somewhat over the past year, with deals such as the one for Bad Advice more rare. The Comedy Central project is produced by Trevor Engleson of Underground Films, which owns the format rights to the blog. While developing the TV adaptation, Roush will continue to publish new blog entries daily.