The once-gaping void between traditional TV programming and original online entertainment shrunk some today, when AOL unveiled its new AOL On Network. It brings the more than 320,000 videos currently on the site and presents them in 14 curated, themed programming channels. In addition, AOL announced seven new series that will premiere on the site — a mixture of scripted entertainment, reality, news and games. The major restructuring was announced during the company’s 2012 Digital Content NewFront, its version of traditional TV’s upfront presentations to advertisers, marketers and media buyers. “The launch of the AOL On Network brings AOL’s entire video offering under one umbrella that delivers premium content at significant scale within desired audience segments,” AOL said. “Recognizing the increasing trend toward multi-screen consumption, all of the videos from AOL can be seen across four screens — desktop, tablet, mobile devices and connected TV devices.”
AOL On Network will feature channels curated by such personalities as Nina Garcia, Rachel Roy, Heidi Klum, Adrian Grenier, Erin Fetherston, Marc Forgione, Sam Talbot and Christine Vachon. It encompasses the former AOL Video, goviral, StudioNow and AOL HD brands. Here are the new series announced today, as described by AOL:
Digital Justice – A weekly reality show that follows digital forensic investigators as they solve cyber crimes. The series, which debuted today, dives into crime prevention units that are using the latest digital technology.
Fetching – Written by Sex and the City’s Amy Harris, Fetching is set against the backdrop of New York City and stars Liza — a young woman who quit her job as a lawyer and ended her engagement in the same week — in hopes of pursuing her dreams of opening her own business, a doggy daycare store called “Fetching.”
Little Women Big Cars – Debuting on May 7, the web series is centered around four soccer moms struggling to balance their busy schedules, family lives and sanity.
Next Door Hero – A new, unscripted series that features everyday Americans with extraordinary stories. This new series will spotlight America’s bravest everyday heroes.
Nina Garcia – Whether you’re embarking on a new relationship, just starting a new career or have a new baby, two things just happened: you found a new life and you lost your groove. The swag, thrill and the mojo of your look is totally gone and there’s only one woman that can help you get it back: Project Runway judge Nina Garcia.
Tiger Beat Entertainment – A deeper, more thoughtful lifestyle and entertainment show for and by teens and young adults covering a wide variety of pop culture and lifestyle categories with a genuine point of view.
ur + 1 – Similar to popular sports-related fantasy games, the ur + 1 gaming platform will allow users to pick teams of celebrities to compete for points based on their coverage on AOL properties.
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