Bloomberg is reporting that Dolby Laboratories is in naming-rights talks with owners of the venue formerly known as the Kodak Theatre. Eastman Kodak filed for bankruptcy in January and was only halfway through a 20-year rights deal when it pulled out just before this year’s Oscar ceremony (media outlets were asked to refer to the venue as Hollywood & Highland Center during the Oscarcast). The Bloomberg report says landlord CIM Group is “open to more offers” for naming right and discussions could end without an agreement. Oscar organizer the Academy of Motion Picture Arts and Sciences does have a say on any prospective theater name — although this choice seems to be right in the venue’s wheelhouse as both Dolby and Kodak are longtime Hollywood players and Dolby has been a leader in digital cinema technology. The Oscars are the theater’s marquee tenant, so it will be interesting to watch negotiations with the Academy one year away from having to decide whether it’s staying put at the Hollywood & Highland Center or moving the Oscars elsewhere; its lease with CIM is up ahead of the 2014 Academy Awards.
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