MADRID, March 27, 2012 — Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s premier entertainment companies, and Vocento, the leading communications and multimedia group in Spain, today announced that the new PARAMOUNT CHANNEL will begin broadcasting on Digital Terrestrial Television (DTT) in Spain Friday, March 30th, with the 10:00pm premiere of one of the most successful films in the history of cinema, The Godfather.
PARAMOUNT CHANNEL (@Paramount_TV) will present Spanish audiences of all ages with movies from the rich, 100-year-old film library of Paramount Pictures, as well as a selection of titles from other American studios and the best representation of Spanish cinema. The channel’s day-to-day programming will bring together blockbusters, classics and some of the most award-winning films in the history of cinema. Eleven movies will air each day, with the most popular hits in primetime and weekends dedicated to family cinema for all audiences.
In total, the PARAMOUNT CHANNEL in Spain will air more than 600 titles per year across nine different genres: action, family and children, comedy, award winners, crime and mystery, science fiction and fantasy, love and romance, horror and drama. Some of the most noteworthy titles to be broadcast soon will be film gems such as American Beauty, Breakfast at Tiffany’s, A.I Artificial Intelligence, Fatal Attraction and Elizabethtown.
“With the launch of PARAMOUNT CHANNEL, we’re bringing together the powerful combination of Paramount Pictures’ vast and iconic library of film content, and Viacom International Media Networks’ strong expertise in building global TV brands,” said Bob Bakish, President and CEO of VIMN. “This is an important strategic step in deepening our presence in a key market, Spain, while expanding our portfolio of adult-targeted brands. We’re excited to create a must-see TV destination for movie lovers, which we hope will be the first of many to launch in the coming years.”
A free-to-air, 24-hour channel, PARAMOUNT CHANNEL is the fourth VIMN network airing in Spain (joining MTV, Paramount Comedy and Nickelodeon), reinforcing the company’s commitment of providing entertainment content for a wide range of Spanish audiences on both pay and free-to-air TV. Sitting alongside MTV, the world’s premier youth entertainment brand, and Nickelodeon, one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, PARAMOUNT CHANNEL will join Paramount Comedy in Spain, further strengthening VIMN’s offering for the adult demographic. As with VIMN’s other channels, PARAMOUNT CHANNEL will be represented by Be Viacom, Viacom’s international in-house brand solutions sales business.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.