Culver City & Beverly Hills, Calif. – March 15, 2012 – Sony Pictures and Fluent Entertainment have entered into a three-year, worldwide first-look agreement for Sony Pictures to distribute local-language films produced by local producers in collaboration with Fluent.
Fluent’s distribution arrangement with Sony is one of the first of its kind to deliver the advantages of a major studio-aligned distribution deal to local-language film financing and production.
Fluent Entertainment’s CEO Clifford Werber commented, “This deal comes at a time when the market share and revenues for local productions are on the rise in many key markets around the world. Sony has a long and storied history in this robust sector of the business and is an ideal partner as Fluent expands its horizons, uniting filmmakers around the world, investment capital and cutting-edge marketing and distribution.”
“Partnering with Fluent will enable Sony Pictures to leverage our world-class distribution network for a broader slate of local productions with special resonance in their home markets and appeal around the world,” said Brian Burkin, Executive Vice President, International Motion Picture Productions at Sony Pictures Entertainment.
Fluent Entertainment supports production and distribution of local-language films within their originating territories while leveraging export and remake opportunities in other territories, including the US. Working with US and international-based banks and financial institutions, Fluent’s financing is being assembled from a combination of private equity, strategic and institutional investors. Fluent is being advised by CIT Communications, Media & Entertainment, Libby Savill of Olswang LLP and advisory board member Jon Gumpert of Apex Film Capital. In France, Fluent has a preexisting co-financing and distribution arrangement with SND.
Sony Pictures has ongoing interests in local-language productions around the world.