FOX Sports Networks (FSN) Monday announced that it will launch an unprecedented effort to serve Hispanic sports fans in Los Angeles by producing over 100 games in Spanish this year featuring the Angels, Dodgers, and Clippers.
The productions will include Spanish-language play-by-play, graphics, player interviews, and more. All video providers in the Los Angeles market will have the opportunity to offer these games to their customers.
The total number of Spanish-language telecasts will grow to more than 150 in year two and will continue to grow in subsequent seasons. The games that will comprise the telecast schedule this year will be announced in the coming days.
According to Nielsen Media Research, Los Angeles is the largest Hispanic DMA in the U.S., with more than 1.8 million television homes.
“We’re proud to make this major commitment to Spanish-language sports programming in Los Angeles,” said Jeff Krolik, Executive Vice President of FOX Sports Networks. “Not only is this a great opportunity to serve Hispanic viewers, but it’s also an opportunity to provide value to our affiliates by giving them programming options for their customers.”
FSN’s Spanish-language effort will be game focused and will serve to complement FOX Sports West and Prime Ticket, as well Fox Deportes, the 24-hour, 7-day-a-week Spanish-language sports network. FOX Deportes finished 2011 as the country’s number-one-rated Spanish sports network in primetime, total day, and weekend day among total viewers.
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