Movie sites and distributors continue to tout their partnerships with Facebook, allowing their content to be accessed and shared through the massive social networking site. Streaming video on demand site Prescreen unveiled plans to make its long form content available via Facebook’s Open Graph Platform. For a 60-day window users can watch trailers from Prescreen’s curated selection of films and rent desired selections on-demand. Prescreen titles include hundreds of films from film festivals worldwide. The site is also spotlighting the arrangement with Prescreen due to “real-time analytics and detailed demographic information provided by content users,” allowing marketers to target audiences through online advertising and other channels. Users will have an option to turn off their social settings and Prescreen says it will only share trailer viewing history, not rental or sales records.
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